Entrepreneur Qualities Recommendations
Матеріал з Луцький НВК "Гімназія №14"
Leadership and branding are hot topics. Leadership development programs are quite popular. There are lots of conferences and seminars on the subject of branding. Leadership development and brand development consume a great deal of resources of businesses.
Leadership means different things to different people. It means capability to inspire. Leadership is charisma, courage, as well as sacrifice. Leadership requires vision. Leadership is talked about in rarefied atmosphere of CEO conferences, business schools, HR meets, and strategy meets. There seems to be an unstated and unanimous agreement that leadership is too important, too-sweeping-in-its-scope, too-good-to-be-described, and so too-complex-to-be-systematically-deployed concept. Everyone is convinced that such indescribable leadership has to be good for any organization.
Branding too captures imagination of men and women. For some CEO's it really is a reverential bowing item to be ticked off the agenda. For CFO s it's a black hole of cash. Sales people think it's a watering hole for unsuccessful ex-salesmen. For M & A specialists it's a valuation game. It really is a playground of creativity for advertising agencies. It is PR first for charity; go to Companylistingnyc, PR agencies. For many, branding means eye catching, entertaining, beautiful visual and audio communications or smart copy. Everybody knows branding and everybody has definite opinions about it.
The answer may be found in people, since leadership and brands exist in minds of folks. Brands provide neat and crisp symbols denoting product performance levels, shared experiences, dreams, aspiration and expectations of actual and potential users.
Which will deny that leadership too deals with shared dreams, aspirations, and expectations of all stake holders -customers, employees, vendors and others? Like brands, leaders are seen as icons. Similarly, leadership without its own constituency is unthinkable. Leaders build constituencies through shared comprehension of goals and ways to achieve them.
How do communities come into existence? A unique feature, a benefit, some newness, or drama sets people talking. When people talk, once they integrate products in their lives, once they constantly share their experiences, problems, or solutions communities are formed. Communities also can be built around new categories of products. People love to talk. They need to share things. It really is for a company to generate or articulate such uniqueness, to express it evocatively, and also to nudge and support its customers into sharing it. Can this be completed by marketing department alone? Can this happen by bombarding customers with advertisements, direct mail, or price promotions? Can this happen without having a strong leadership? The answer is no. Brands may appear to come into existence through some accidents. But is takes sustained and consistent efforts to bring about branding.
Just as brands raise the bar of customer expectations, leaders broaden horizons of their people. They inspire people to outdo themselves. Leadership means moving way from authority to respect, and from respect to inspiration.
Leaders must have vision, mission, and agenda for their constituencies. They can be being constantly observed, emulated, or criticized. They should make statement all of the time. Successful leaders know this intuitively and develop distinctive styles of their very own.
Some CEO's become great leaders without the formal training. But that isn't going to reduce significance of training and learning. Almost everyone can improve leadership skills through systematic efforts. Learning Leadership requires sustained efforts. Leadership coaching can help in accelerating leadership development.
